{"id":3606,"date":"2022-09-16T16:35:38","date_gmt":"2022-09-16T06:35:38","guid":{"rendered":"https:\/\/pitchpr.com.au\/?p=3606"},"modified":"2023-03-27T12:29:48","modified_gmt":"2023-03-27T02:29:48","slug":"what-can-a-modern-public-relations-agency-offer","status":"publish","type":"post","link":"https:\/\/pitchpr.com.au\/blog\/2022\/09\/16\/what-can-a-modern-public-relations-agency-offer\/","title":{"rendered":"What can a modern public relations agency offer?"},"content":{"rendered":"<p><span data-contrast=\"auto\">Traditionally speaking, a public relations agency is known for its end-to-end media management prowess \u2013 writing stellar media releases, pitching them to relevant news contacts and achieving earned coverage for your story. They\u2019ve also got a reputation for being the people to call when disaster strikes, so they can minimise any negative coverage your brand might encounter.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">While a public relations agency still offers all of these services, it\u2019s a common misconception that their skillset ends there. Which, in 2022, is simply not true!<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">We\u2019ll take you through the variety of services a modern Brisbane-based public relations agency like Pitch can offer you.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Harness the power of your social media channels<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">In today\u2019s media landscape, a strong, organic social media presence is equally as important as making headlines. When done well, your social media platforms can also create opportunities for earned media coverage. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Did you know that in 2022, a company\u2019s social media channels are often the first touchpoint between them and their target audience? Audiences are now turning to your Facebook or Instagram pages before heading to your website. This means you need to maintain a consistent social media presence that\u2019s engaging, relevant and adds value to your customer \u2013 especially since the average person\u2019s attention span is just 8.25 seconds. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When you engage social media experts like the team at Pitch, your customers won\u2019t want to scroll past your content. Our end-to-end social media management approach allows us to start at the beginning with a plan and strategy that is bespoke and curated to align with your brand, before handling the daily stuff you don\u2019t have time for. Our full suite of social media services include:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Strategy development<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Content creation including imagery, graphics, captions, hashtag research and scheduling<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Paid campaign management<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Community engagement\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">7-day moderation<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">With Pitch in your corner, you\u2019ll never have to worry about a lacklustre social media presence that goes unnoticed.\u00a0\u00a0\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Content creation that is engaging and authentic<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">It goes without saying that journalists and public relations specialists are content aficionados. When we\u2019re not writing their own content, they\u2019re consuming the work of others \u2013 so our finger is on the pulse of emerging trends, the latest news, changing algorithms and more.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When developing catchy content for your brand it takes more than a few one-liners to woo your audience. You need a team of communications specialists that can produce clear, concise copy that is SEO-friendly and relevant to your target audience to drive real action. Here at Pitch, our clients can pick and choose from an array of written content services, such as:<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">SEO-friendly website content<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">Blogs, features and advertorials<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">Corporate communications<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">Strategic advice<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"5\" data-aria-level=\"1\"><span data-contrast=\"auto\">Copywriting for print<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">With video-first algorithms on the rise, some public relations agencies have recognised that content doesn\u2019t stop with the written word and are tapping into their storytelling skills to produce engaging and authentic videos. At Pitch, we\u2019ve got your organisation\u2019s video production needs covered. No job is too big or too small for our in-house videographer, who can produce anything from social media highlight reels through to branding videos, piece-to-camera interviews, training videos, fly-throughs and more. And, with a team of media and communications experts at your disposal, we can provide guidance with transcripts, key messages and more.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Marketing, SEO, branding and more!<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">While this is typically not a standard offering for public relations agencies, the team at Pitch know the value of collaborating with agencies and marketing experts across different disciplines to offer a full-service solutions. We\u2019re proud to partner with a network of like-minded professionals to offer our clients a full suite of digital marketing, SEO, branding and graphic design services.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Our partnerships with leading marketing, SEO and branding experts allows our clients to achieve the digital marketing trifecta \u2013 earned media, owned media and paid media. We don\u2019t believe in working in silos \u2013 so by combining our talents in public relations, social media and content production with a team of digital marketing and branding experts, our clients can receive real, measurable results. Keen to learn more about this full-service offering? Get in touch <\/span><a href=\"https:\/\/pitchpr.com.au\/contact-us\/\"><span data-contrast=\"none\">here<\/span><\/a><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<h4><b><span data-contrast=\"auto\">Why choose Pitch for PR, content and social media services?<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/h4>\n<p><span data-contrast=\"auto\">With more than 100 years\u2019 combined experience in the media and communications industry, we have a level of industry expertise that is second to none. Whether it\u2019s a print, digital or social media campaign, our storytelling and content-led approach ensures your brand resonates in the hearts and minds of your audience. \u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">The Pitch difference means our clients often stick around for the long-term, integrating us like an extension of your team! Just <\/span><a href=\"https:\/\/pitchpr.com.au\/our-work\/\"><span data-contrast=\"none\">ask our clients<\/span><\/a><span data-contrast=\"auto\"> who have stuck around for years on end. <\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">If you want to work with a Brisbane public relations agency that\u2019s forward thinking and only has your brand\u2019s best interests in mind, <\/span><\/b><a href=\"https:\/\/pitchpr.com.au\/contact-us\/\"><b><span data-contrast=\"none\">get in touch with us today<\/span><\/b><\/a><b><span data-contrast=\"auto\">!\u00a0<\/span><\/b><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Traditionally speaking, a public relations agency is known for its end-to-end media management prowess \u2013 writing stellar media releases, pitching them to relevant news contacts and achieving earned coverage for your story. They\u2019ve also got <a href=\"https:\/\/pitchpr.com.au\/blog\/2022\/09\/16\/what-can-a-modern-public-relations-agency-offer\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  What can a modern public relations agency offer?<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":3694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-3606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-public-relations"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What can a modern public relations agency offer? - Pitch PR<\/title>\n<meta name=\"description\" content=\"Gone are the days when the only skillset of a public relations agency was producing media releases. Get the lowdown here.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pitchpr.com.au\/blog\/2022\/09\/16\/what-can-a-modern-public-relations-agency-offer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What can a modern public relations agency offer? - Pitch PR\" \/>\n<meta property=\"og:description\" content=\"Gone are the days when the only skillset of a public relations agency was producing media releases. 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