{"id":3731,"date":"2023-05-24T14:19:18","date_gmt":"2023-05-24T04:19:18","guid":{"rendered":"https:\/\/pitchpr.com.au\/?p=3731"},"modified":"2023-05-24T14:59:26","modified_gmt":"2023-05-24T04:59:26","slug":"sustainable-content-is-in-heres-how-to-reuse-and-recycle-content-for-your-brand","status":"publish","type":"post","link":"https:\/\/pitchpr.com.au\/blog\/2023\/05\/24\/sustainable-content-is-in-heres-how-to-reuse-and-recycle-content-for-your-brand\/","title":{"rendered":"Sustainable content is in! Here\u2019s how to reuse and recycle content for your brand"},"content":{"rendered":"

We love the saying, \u2018when in doubt, don\u2019t throw it out\u2019 and when it comes to <\/span>digital content creation, <\/span>there\u2019s plenty of ways to effectively do this. Not only will reusing and repurposing content save you time and money, but with the right messaging, reaching for that \u2018sustainable content\u2019 will also expand your reach \u2013 and who wouldn\u2019t love that!\u00a0<\/span>\u00a0<\/span><\/p>\n

So, we asked our team of videographers, journalists and content specialists how they reuse content and here\u2019s what they said!<\/span>\u00a0<\/span><\/p>\n

Why digital content creation matters<\/strong><\/p>\n

By now, we all know what digital content is. From scrolling social media in the morning to reading the headlines in our inbox, we consume content daily and there\u2019s really no denying the relevance it has on society. <\/span><\/p>\n

With such reliance on digital content, as brands it\u2019s important we are creating content that our audience wants and needs. Poorly planned content can be costly so it\u2019s important to be efficient and effective with content production. It also pays to have a clear plan in mind, to ensure that no piece of content is left behind. Versatile content also makes it easy to repurpose on multiple platforms.<\/span><\/p>\n

Let\u2019s take a long-form video for example and break it down. <\/span><\/p>\n

Phoebe\u2019s tip \u2013 turn long-form into bite-sized content<\/strong><\/p>\n

Smart and savvy videographers always capture more than they need, so why not extract the best bits and create micro content? An emotive, long-form video can be effectively used on your website or in an EDM to your database, but for an audience that is already engaging with your brand, then a short-form video for TikTok or Instagram Reel could capture this audience in a matter of seconds. <\/span><\/p>\n

Bite-sized video content is reigning supreme at the moment, so keep this in mind but don\u2019t abandon the long-form video just yet! Capturing your video content in \u2018batches\u2019 is an effective use of your time and budget, and allows you to pull from a larger bank of footage when looking to repurpose content in the future. Then, you can simply extract the long video to bite-sized chunks for Reels on Instagram, TikToks or utilise Youtube’s shorts feature.<\/span>\u00a0<\/span><\/p>\n

Our Social Media and Content Producer, Phoebe says it\u2019s best to consider the long-form video first and then adjust what you need depending on the platform you\u2019re looking for.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cDepending on the video, you might need to re-jig the script so it\u2019s more to-the-point and quick for social media,\u201d she says.\u00a0 <\/span><\/p>\n

\u201cMake sure the key messages are in there, change the aspect ratio, make sure there is time in a schedule for another edit that jumps to the point or gets the idea across in less than 10 seconds or so.\u201d <\/span><\/p>\n

\u201cYou\u2019ll also need to consider the frame too, you\u2019ll probably want someone talking straight away on a social media video, but long-form videos might have an intro.\u201d <\/span><\/p>\n

So best to have a plan of attack before editing the video and don\u2019t just upload a shorter version of the long video without considering social platforms and the audience. For more video do\u2019s and don\u2019ts, check out our guide on <\/span>how to create video content for your brand.<\/span><\/a><\/p>\n

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\n<\/span>Aislinn says your podcast makes for great video content<\/strong><\/p>\n

Aussies love podcasts! According to <\/span>Mumbrella,<\/span><\/a> Australia has overtaken the United States as the world\u2019s biggest podcast-listening nation. You can utilise the audio from your video and turn it into a podcast episode! Or visa vera, why not film a behind-the-scenes of your podcast production and utilise short snippets of the best bits on social media as a promotion tool? If your TikTok page is anything like ours, you\u2019ll see a lot of brands are doing this effectively. <\/span><\/p>\n

Take Shameless Media for example. What started as a pop culture podcast has now grown into a massive audience of over <\/span>one million social media followers<\/span> across a number of podcasts.<\/span><\/a> Re-purposing their podcasts into short, sharp and salacious videos on social media has amounted to a cult following.\u00a0 <\/span><\/p>\n

Our Digital Content Lead, Aislinn says using a video of a podcast on social media has two main benefits. <\/span><\/p>\n

\u201cYou can utilise your podcast content to hook your audience in and effectively market your content on socials, while also getting reach and engagement as a standalone video on social media,\u201d she said. <\/span><\/p>\n

Kerryn turns video content to blogs<\/strong><\/p>\n

If you\u2019ve got a compelling video or a great story, why not turn it into a blog?!<\/span>\u00a0<\/span>Blogs give you a chance to delve into your story in more depth. Plus, blogs can benefit your web traffic, search rankings, reputation and of course…street cred. <\/span><\/p>\n

When we asked our Senior Public Relations Manager Kerryn, for her top blog tips she says it\u2019s best to utilise this as an extension of storytelling for your brand. <\/span><\/p>\n

\u201cBlogs go into more detail, they\u2019re more descriptive and give readers more of a background to the story being told. Use this to your advantage with a clear angle in mind,\u201d she says. <\/span><\/p>\n

\u201cYou can then also link readers directly to more information in a blog, so the audience can easily read more or find out more on the topic.\u201d<\/span><\/p>\n

Use blogs to speak to your audience like a friend and give them more information or detail. You can then embed the original video into your blog so readers can put a face to a name, then link them directly to your offerings like products or related articles, after you\u2019ve captured their attention.
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Ahreo loves creating a teaser for social ads<\/strong><\/p>\n

Okay, so you’ve got your content and sliced it into quarters, how about going a step further and creating a simple social tile or series of graphics for a carousel? If there\u2019s a golden piece of advice, or a nugget of wisdom in your long-form video, grab that quote and turn it into a social tile to further repurpose this content in an easier and digestible way. If the quote and social tile looks a million-bucks, then it\u2019s worth uploading to a visual-based platform like Instagram or even Pinterest to expand your reach and extend your brand audience. It saves you the money you would have normally spent to produce a whole new piece of content as well- too easy! <\/span>\u00a0<\/span><\/p>\n

Our Content Specialist Ahreo, says advertising is a great way to reach new audiences and using your existing content, instantly places your brand at the forefront.<\/span><\/p>\n

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Psst, we\u2019ll let you in on a secret, this blog has also been re-purposed! We took a short Reel we filmed on how to maximise your content and turned it into this blog, for more you can check out Ahreo\u2019s tips in our reel below.<\/span>\u00a0<\/span><\/p>\n