Let\u2019s get it out of the way, social media shouldn\u2019t frighten you! Instead, think of it as a direct way to touch base with your audience. It\u2019s an effective way to connect directly with your followers, speak to potential customers and show off your brand\u2019s personality.<\/p>\n
If you\u2019re feeling overwhelmed by it, the first tip is to change your perspective. Social media is a bit like kicking your feet up after a big day. You can be a little bit more \u201crelaxed\u201d with your audience, use humour, spice up your messaging and ditch the corporate spiel and over edited captions.<\/p>\n
Still worried? Let\u2019s work through a few small examples to lighten the pressure!<\/p>\n
<\/p>\n
What should I post? 🤔<\/strong><\/h4>\nIt\u2019s important to remember that social media is an extension of your brand.
\nRemember shop-front windows? Instagram is almost like a digital window into your brand, so you need to make sure you present your goods and services in an engaging format. Considering the tone of voice, the quality of the images and videos you post, and the frequency of content are just some of the ways you can use social media to your advantage.<\/p>\n
We need to mention, that it\u2019s important to have a clear strategy behind your posting too, so it\u2019s best to consider your brand pillars. You might like to consult a social media agency (like us!) to not only get the most out of the time and energy you spend on your socials, but also ensure your efforts aren\u2019t wasted on posting content that isn\u2019t relatable or relevant to your audience.<\/p>\n
This is also important for those looking for B2B social media marketing. By sharing key insights, knowledge and even info \u2018hacks\u2019 that offer value beyond your goods and services you can gain brand advocates and build and engaged following.<\/p>\n
<\/p>\n
How do I engage with my audience? 🎤<\/strong><\/p>\nOkay so we\u2019ve got some great content but how do we engage with our audience? It\u2019s time to relate! But beware, you\u2019ll need to do the hard yards first! Discover who your audience is through key personas or research and develop your branding, including tone of voice, first.<\/p>\n
Engaging with your audience won\u2019t just increase your audience, it\u2019s also a good way to ensure the algorithm prioritises your content.
\nLook at Queensland Police and the NSW Police Force for example. These two organisations leverage significant community events, such as State of Origin, as a way to relate to their audience and generate conversations. Not only does it add a bit of humour to the feed, but it also increases engagement, so when the police do need public assistance for important alerts, their content is at the top of your feed.<\/p>\n
![\"\"](\"https:\/\/pitchpr.com.au\/storage\/2023\/07\/Police-posts.png\")
<\/p>\n
Dominos Australia also nailed the relatable content idea to stay front of mind. Of course, everyone hates Mondays so instead of just popping up a post of a pizza with some sales copy like \u201cIt\u2019s Monday, time for pizza,\u201d in this Facebook post<\/a>, they\u2019ve added buying their pizzas to a checklist to relate with their audience and slot into the routine, while having a bit of fun too.<\/p>\nIt\u2019s not just pizza, Donut King<\/a> recently jumped on the MET gala bandwagon with a meme of Rihanna at the MET to stay front of mind with millennials and young mums.<\/p>\nSo, whether you add humour or give your audience something new to learn, one of the main tips is to relate to your audience and add some personality to the feed. Your organic reach will benefit greatly!<\/p>\n
<\/p>\n
How do I manage the comments? <\/strong>👀<\/strong><\/h4>\nLet\u2019s be upfront, the way you manage your comments section is a make or break. So, it\u2019s best to consult an agency first to get it right. Social media doesn\u2019t sleep, and neither do our team members when moderating for a client (just kidding\u2026.. we do \u2013 but we never leave a comment without responding!)<\/p>\n
<\/p>\n
Do I have to spend a lot of money on influencer marketing? 💸<\/strong><\/p>\nInfluencers have their power. Around 37 per cent<\/a> of consumers trust social media influencers over brands. But this can be costly, especially if you\u2019re a small business or just getting started.<\/p>\nTake for example, Airbnb, who recently scored a free promotion from TikTok star Alix Earle. It\u2019s reported a post from Alix to her large fan base can cost between $40,000 – $70,000<\/a> for sponsored content. So how did Airbnb get it for free?<\/p>\nThe star was recently on holiday in Italy with friends when her booked accommodation turned out to be a scam. Enter Airbnb to save the day, by quickly messaging the star to help her out with accommodation options and in turn, got a free plug on her TikTok.<\/a>\u00a0This is just one example of how brands can utilise their products and services to help others, and benefit their reputation in the process!<\/p>\n","protected":false},"excerpt":{"rendered":"
\nRemember shop-front windows? Instagram is almost like a digital window into your brand, so you need to make sure you present your goods and services in an engaging format. Considering the tone of voice, the quality of the images and videos you post, and the frequency of content are just some of the ways you can use social media to your advantage.<\/p>\n
Okay so we\u2019ve got some great content but how do we engage with our audience? It\u2019s time to relate! But beware, you\u2019ll need to do the hard yards first! Discover who your audience is through key personas or research and develop your branding, including tone of voice, first.<\/p>\n
Engaging with your audience won\u2019t just increase your audience, it\u2019s also a good way to ensure the algorithm prioritises your content.
\nLook at Queensland Police and the NSW Police Force for example. These two organisations leverage significant community events, such as State of Origin, as a way to relate to their audience and generate conversations. Not only does it add a bit of humour to the feed, but it also increases engagement, so when the police do need public assistance for important alerts, their content is at the top of your feed.<\/p>\n
<\/p>\n
Dominos Australia also nailed the relatable content idea to stay front of mind. Of course, everyone hates Mondays so instead of just popping up a post of a pizza with some sales copy like \u201cIt\u2019s Monday, time for pizza,\u201d in this Facebook post<\/a>, they\u2019ve added buying their pizzas to a checklist to relate with their audience and slot into the routine, while having a bit of fun too.<\/p>\n It\u2019s not just pizza, Donut King<\/a> recently jumped on the MET gala bandwagon with a meme of Rihanna at the MET to stay front of mind with millennials and young mums.<\/p>\n So, whether you add humour or give your audience something new to learn, one of the main tips is to relate to your audience and add some personality to the feed. Your organic reach will benefit greatly!<\/p>\n <\/p>\n Let\u2019s be upfront, the way you manage your comments section is a make or break. So, it\u2019s best to consult an agency first to get it right. Social media doesn\u2019t sleep, and neither do our team members when moderating for a client (just kidding\u2026.. we do \u2013 but we never leave a comment without responding!)<\/p>\n <\/p>\n Do I have to spend a lot of money on influencer marketing? 💸<\/strong><\/p>\n Influencers have their power. Around 37 per cent<\/a> of consumers trust social media influencers over brands. But this can be costly, especially if you\u2019re a small business or just getting started.<\/p>\n Take for example, Airbnb, who recently scored a free promotion from TikTok star Alix Earle. It\u2019s reported a post from Alix to her large fan base can cost between $40,000 – $70,000<\/a> for sponsored content. So how did Airbnb get it for free?<\/p>\n The star was recently on holiday in Italy with friends when her booked accommodation turned out to be a scam. Enter Airbnb to save the day, by quickly messaging the star to help her out with accommodation options and in turn, got a free plug on her TikTok.<\/a>\u00a0This is just one example of how brands can utilise their products and services to help others, and benefit their reputation in the process!<\/p>\n","protected":false},"excerpt":{"rendered":"How do I manage the comments? <\/strong>👀<\/strong><\/h4>\n