{"id":3869,"date":"2023-11-24T09:50:31","date_gmt":"2023-11-23T23:50:31","guid":{"rendered":"https:\/\/pitchpr.com.au\/?p=3869"},"modified":"2024-03-14T15:02:53","modified_gmt":"2024-03-14T05:02:53","slug":"how-to-make-your-business-%e2%9c%a8shine%e2%9c%a8-with-branding","status":"publish","type":"post","link":"https:\/\/pitchpr.com.au\/blog\/2023\/11\/24\/how-to-make-your-business-%e2%9c%a8shine%e2%9c%a8-with-branding\/","title":{"rendered":"How to make your business ✨shine✨ with branding"},"content":{"rendered":"

Does your brand accurately reflect your businesses unique value? What do customers see when they visit your website and social media channels?<\/span>\u00a0<\/span><\/p>\n

Branding is an effective way to create a long-lasting impression with your audience. Think about some of Australia\u2019s most iconic brands, like Weet-Bix, and how they have crafted a recognisable look that consistently stands out. How have they done this? The answer is simple. <\/span>Branding.\u00a0<\/span>\u00a0<\/span><\/p>\n

The good news is you can make your business shine too. And we\u2019ll show you how.\u00a0<\/span>\u00a0<\/span><\/p>\n

Consistently utilising a unique style of professional photos and videos when marketing your business is important in developing an image of your brand that builds credibility. \u2018Behind the scenes\u2019 content of your employees can also help to humanise your brand and create genuine connections with your customers. When you combine professional photography and videography with a sleek, easy-to-navigate website, engaging copy and regular updates, your customers know exactly who you are and what you have to offer \u2013 making their decision to buy from you a lot more likely.\u00a0<\/span>\u00a0<\/span><\/p>\n

How can branding improve perceptions?\u202f\u202f\u00a0<\/strong><\/h3>\n

First impressions are everything! Think about the last time you were searching for a product or service online. It\u2019s easy to see how a website with little to no photos, low-quality logos and repetitive website copy can make you immediately feel distrusting of the brand.\u00a0<\/span>\u00a0<\/span><\/p>\n

Showcasing your business with high-quality photos and videos creates an enjoyable experience for your customers. It also gives you a more professional and recognisable look, which is more important than ever before with to the rise of internet scams.\u00a0<\/span>\u00a0<\/span><\/p>\n

Creating videos also allows your customers to get to know your business, employees and products or services on a more intimate level, which could give you a leg up over the competition.\u00a0<\/span>\u00a0<\/span><\/p>\n

Check out <\/span>this example of a branding video<\/span><\/a> we created for Clair Langhorne of O\u2019Neill Estate Agents.<\/span>\u00a0<\/span><\/p>\n

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Why <\/span>is<\/span> your personal <\/span>brand important<\/span>?\u202f<\/span><\/span>\u00a0<\/span><\/strong><\/h3>\n

Think about all the ways you represent your business online. Every time you communicate with a customer, stakeholder or member of the public while at work, every email you send and every time you post on LinkedIn could be an opportunity to positively or negatively impact the organisation you work for. This is why, especially in a world where social media is king, it\u2019s important to consider your teams\u2019 personal image as a representation of your brand.\u00a0<\/span>\u00a0<\/span><\/p>\n

Engaging a professional photographer will ensure that your team is appropriately represented on your website and in other communications material, but it also provides them with a suite of imagery to utilise for their own social media channels. It\u2019s also important to have an employee social media policy in place so your team members have a clear understanding of what is suitable, and not suitable, when posting online.\u00a0<\/span>\u00a0<\/span><\/p>\n

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Advice from an expert<\/strong><\/p>\n

We sat down with Pitch\u2019s go-to photographer, Georgia from Created By G, to find out her take on the importance of professional headshots for branding.\u00a0<\/span>\u00a0<\/span><\/p>\n

She says that while our phone cameras may be better than ever, they still aren’t comparable to using a professional camera. She believes engaging a professional photographer, who has an eye for the best lighting, photo framing and ideal angles, to coordinate your team photos is an incredible tool to level up your branding.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201c<\/span>Taking your brand to the next level through professional imagery just like any part of business is an investment. It\u2019s an investment in your client experience, your brand perception and your professionalism,\u201d Georgia said.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u201cThink about all the places you\u2019ll be able to use your new and improved imagery. From social media accounts, email signatures, websites and flyers, you can share them everywhere.\u201d<\/span>\u00a0<\/span><\/p>\n

Here are Georgia\u2019s top tips for capturing compelling photos.<\/span>\u00a0<\/span><\/p>\n

⚡ Always consider your lighting\u2014 it’ll make or break the photo.\u00a0<\/span>\u00a0<\/span><\/p>\n

🥳 Remember to have fun with it and let your personality shine! Your customers want to feel they\u2019re buying from a business run by other people, not robots.<\/span>\u00a0<\/span><\/p>\n

👔\u00a0Make sure you choose an outfit you\u2019re comfortable in and that aligns with the image you\u2019re trying to create for your business.<\/span>\u00a0<\/span><\/p>\n

👨‍👨‍👦‍👦 For larger groups or team photos, plan your outfits. To maximise continuity and cohesion, set a colour theme for everyone to dress to (it\u2019s even a good opportunity to match this to your branding). Lastly, avoid larger patterns.<\/span>\u00a0<\/span><\/p>\n

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\"A<\/p>\n

The Pitch team recently had our very own photoshoot and we thought we\u2019d share a few of the decisions we made that helped us get the perfect shots!<\/span>\u00a0<\/span><\/p>\n