{"id":3892,"date":"2023-12-08T16:27:41","date_gmt":"2023-12-08T06:27:41","guid":{"rendered":"https:\/\/pitchpr.com.au\/?p=3892"},"modified":"2024-03-14T15:03:03","modified_gmt":"2024-03-14T05:03:03","slug":"our-2024-trend-predictions-for-social-media-video-and-pr","status":"publish","type":"post","link":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/","title":{"rendered":"Our 2024 trend predictions for social media, video and PR"},"content":{"rendered":"<p><span data-contrast=\"auto\">It\u2019s December, which means it\u2019s almost time to say goodbye to 2023 and hello to 2024. But before we all take a well-deserved break over the Christmas holidays, it\u2019s important to take some time to plan for the year ahead and how you\u2019re going to create engaging content. So, as we look towards the new year, <\/span><span data-contrast=\"auto\">we\u2019re rolling out the crystal ball with these 5 social media, video and PR <\/span><span data-contrast=\"auto\">2024 trend predictions to<\/span><span data-contrast=\"auto\"> look out for.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Psst, if you hadn\u2019t already guessed, we think you\u2019ll be seeing a LOT more AI next year&#8230;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Without further ado, here\u2019s what our team of expert content specialists foresee in the new year&#8230;<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h1><b><span data-contrast=\"auto\">Social Media Trends<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><b><span data-contrast=\"auto\">TikTok is the new search engine &#x1f50e;<\/span><\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">The way consumers search the web is changing, and to be honest, we\u2019re here for it. In 2024, brace yourselves for social media channels to become the new go-to search engine. Gone are the days where traditional search engines are the only ways to find info online.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to <\/span><span data-contrast=\"auto\">social media trends,<\/span><span data-contrast=\"auto\"> 2024 will likely see people flocking to channels like TikTok and Instagram to answer their questions and search for their favourite brands, products and services. Why? Because consumers want to see how a product or service works, seeking real reviews from real people!\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here\u2019s the stats (thank you <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-search-behaviors-are-changing\"><span data-contrast=\"none\">Hubspot)<\/span><\/a><span data-contrast=\"auto\">&#8230;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">31 per cent of consumers use social media to find answers to their questions.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"-\" data-font=\"Calibri\" data-listid=\"9\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Calibri&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;-&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">15 per cent of consumers prefer to search on social media over search engines.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Our tip for leveraging TikTok and other platforms as a search engine for your brand: start using content that answers common questions in your niche, develop FAQS in your content or lean into Youtube\u2019s tagged feature.&#x1f609;<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">Video Trends<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"6\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\">\n<h3><b><span data-contrast=\"auto\">Get ready to harness the power of AI tools &#x1f916;<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">This should come as a surprise to absolutely no one, but expect to see more AI in video. With a flood of new AI tools resulting in a higher usage of AI across video, there are two big things we\u2019re expecting to see &#8211; a rise in AI video content creation (specifically using humanised AI hosts) and assistance in the editing process.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">When it comes to content creation, we\u2019ll see AI create voice overs or host the entire video, allowing video creators to produce video without any human actors. AI will enable editors to turn any script into an engaging, presenter-led video. So, what might this look like for brands? To ensure videos match the vibe of the brand and resonate with their audience, video creators will have the ability to personalise the video and choose a host from characters wearing different outfits, of different ethnicities, and accents or voices. With the option to select from multiple languages, content will be sure to connect with a global audience.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">With <\/span><a href=\"https:\/\/www.canva.com\/features\/ai-photo-editing\/\"><span data-contrast=\"none\">Canva<\/span><\/a><span data-contrast=\"auto\"> introducing AI photo editing, we saw an increase in AI editing in photography this year, so naturally video editing will follow. It\u2019s important to note that AI video editing is still in its infancy, and while it\u2019s a handy tool to have in your content arsenal, nothing beats the human eye and video specialists who have been honing their craft for years on end.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"7\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\">\n<h3><b><span data-contrast=\"auto\">Say hello to more &amp; more video\/audio content &#x1f44b;&#x1f3fb;<\/span><\/b><\/h3>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">2024 is the year for more video and podcast content to flourish&#8230; and we\u2019re sure this will become an integral part of content creation. Whether it\u2019s short form or longer, video is without a doubt what consumers want to see. But we also know that the production quality of the video is becoming more and more important too with <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-video-consumption-is-changing\"><span data-contrast=\"none\">Hubspot<\/span><\/a><span data-contrast=\"auto\"> reporting that 64 per cent of consumers see production value as important. <\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">So, if you\u2019re eager to stay on top of it in 2024 and roll out some killer video content, cue Pitch. With a team of experienced videographers, we\u2019re here to help transform your content and take your brand from strength to strength.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<h1><b><span data-contrast=\"auto\">PR Trends<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:0,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h1>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"8\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\">\n<h3><b><span data-contrast=\"auto\">Less scrambling, more proactivity &#x2705;<\/span><\/b><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;201341983&quot;:0,&quot;335551550&quot;:1,&quot;335551620&quot;:1,&quot;335559685&quot;:720,&quot;335559737&quot;:0,&quot;335559738&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259,&quot;335559991&quot;:360}\">\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">We don\u2019t think you should ever underestimate the importance of being ahead of the game and preparing for times of trouble. The 24\/7 news cycle and automated social media accounts (AKA bots) mean brands and influencers need to have response statements at the ready, rather than waiting for the storm. Of course, no one wants to be at the centre of a crisis, but what\u2019s worse is, scrambling around because you\u2019re not prepared. After the nation looked in on Optus who fell flat and bluntly avoided the media when their recent outage happened, we think we\u2019ll be seeing a lot of brands preparing so they don&#8217;t fall into the same boat.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"3\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\uf0b7&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\">\n<h3><b><span data-contrast=\"auto\">Influencer marketing will hit home &#x1f3e1;<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><a href=\"https:\/\/annenberg.usc.edu\/research\/center-public-relations\/global-communication-report\"><span data-contrast=\"none\">USC Annenberg\u2019s annual Global Communications Report<\/span><\/a><span data-contrast=\"auto\"> states that 60 per cent of PR leaders believe social media influencers will continue to play a key role in PR success as we head into 2024.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">This means we can definitely expect to see more influencers and opinion leaders online. In 2024, more people will be turning to those niche influencers to gain insights, particularly to micro influencers who tend to have tight online communities and high trust from their followers, which makes them ideal for PR campaigns.\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Watch more of our team\u2019s <\/span><span data-contrast=\"auto\">2024 trend predictions<\/span><span data-contrast=\"auto\">\u00a0<a href=\"https:\/\/pitchpublicrelationspty.sharepoint.com\/:v:\/s\/Pitch\/ETxgNiS67KhFlnXAGJeFJk4BemdEFYMtxxgLWvf41On_PQ?e=qWucHw&amp;nav=eyJyZWZlcnJhbEluZm8iOnsicmVmZXJyYWxBcHAiOiJTdHJlYW1XZWJBcHAiLCJyZWZlcnJhbFZpZXciOiJTaGFyZURpYWxvZy1MaW5rIiwicmVmZXJyYWxBcHBQbGF0Zm9ybSI6IldlYiIsInJlZmVycmFsTW9kZSI6InZpZXcifX0%3D\"> here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s December, which means it\u2019s almost time to say goodbye to 2023 and hello to 2024. But before we all take a well-deserved break over the Christmas holidays, it\u2019s important to take some time to <a href=\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\" class=\"more-link\">&#8230;<span class=\"screen-reader-text\">  Our 2024 trend predictions for social media, video and PR<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":3893,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[4,5,6],"tags":[],"class_list":["post-3892","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","category-public-relations","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our 2024 trend predictions for social media, video and PR - Pitch Public Relations<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our 2024 trend predictions for social media, video and PR - Pitch Public Relations\" \/>\n<meta property=\"og:description\" content=\"It\u2019s December, which means it\u2019s almost time to say goodbye to 2023 and hello to 2024. But before we all take a well-deserved break over the Christmas holidays, it\u2019s important to take some time to ... Our 2024 trend predictions for social media, video and PR\" \/>\n<meta property=\"og:url\" content=\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Pitch Public Relations\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-08T06:27:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-14T05:03:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"pitch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"pitch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\"},\"author\":{\"name\":\"pitch\",\"@id\":\"https:\/\/pitchpr.com.au\/#\/schema\/person\/2b2693ed7296575c51c6292ba80fe668\"},\"headline\":\"Our 2024 trend predictions for social media, video and PR\",\"datePublished\":\"2023-12-08T06:27:41+00:00\",\"dateModified\":\"2024-03-14T05:03:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\"},\"wordCount\":906,\"publisher\":{\"@id\":\"https:\/\/pitchpr.com.au\/#organization\"},\"image\":{\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png\",\"articleSection\":[\"Content\",\"Public Relations\",\"Social Media\"],\"inLanguage\":\"en-AU\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\",\"url\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\",\"name\":\"Our 2024 trend predictions for social media, video and PR - Pitch Public Relations\",\"isPartOf\":{\"@id\":\"https:\/\/pitchpr.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png\",\"datePublished\":\"2023-12-08T06:27:41+00:00\",\"dateModified\":\"2024-03-14T05:03:03+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage\",\"url\":\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png\",\"contentUrl\":\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png\",\"width\":2560,\"height\":1280,\"caption\":\"A group of women standing behind a laptop and smiling.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/pitchpr.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Our 2024 trend predictions for social media, video and PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/pitchpr.com.au\/#website\",\"url\":\"https:\/\/pitchpr.com.au\/\",\"name\":\"Pitch Public Relations\",\"description\":\"Brisbane public relations, social media, content marketing agency with 100+ years media industry experience.\",\"publisher\":{\"@id\":\"https:\/\/pitchpr.com.au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/pitchpr.com.au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/pitchpr.com.au\/#organization\",\"name\":\"Pitch Public Relations\",\"url\":\"https:\/\/pitchpr.com.au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/pitchpr.com.au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2022\/06\/Pitch-Logo.svg\",\"contentUrl\":\"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2022\/06\/Pitch-Logo.svg\",\"caption\":\"Pitch Public Relations\"},\"image\":{\"@id\":\"https:\/\/pitchpr.com.au\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/pitchpr.com.au\/#\/schema\/person\/2b2693ed7296575c51c6292ba80fe668\",\"name\":\"pitch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/pitchpr.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5895bdb4e6817fe19c19b3d4c713f1968d4dc82d3f9200cc62f60cf13d5bad6b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5895bdb4e6817fe19c19b3d4c713f1968d4dc82d3f9200cc62f60cf13d5bad6b?s=96&d=mm&r=g\",\"caption\":\"pitch\"},\"url\":\"https:\/\/pitchpr.com.au\/blog\/author\/pitch\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our 2024 trend predictions for social media, video and PR - Pitch Public Relations","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/","og_locale":"en_US","og_type":"article","og_title":"Our 2024 trend predictions for social media, video and PR - Pitch Public Relations","og_description":"It\u2019s December, which means it\u2019s almost time to say goodbye to 2023 and hello to 2024. But before we all take a well-deserved break over the Christmas holidays, it\u2019s important to take some time to ... Our 2024 trend predictions for social media, video and PR","og_url":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/","og_site_name":"Pitch Public Relations","article_published_time":"2023-12-08T06:27:41+00:00","article_modified_time":"2024-03-14T05:03:03+00:00","og_image":[{"width":1024,"height":512,"url":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9-1024x512.png","type":"image\/png"}],"author":"pitch","twitter_card":"summary_large_image","twitter_misc":{"Written by":"pitch","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#article","isPartOf":{"@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/"},"author":{"name":"pitch","@id":"https:\/\/pitchpr.com.au\/#\/schema\/person\/2b2693ed7296575c51c6292ba80fe668"},"headline":"Our 2024 trend predictions for social media, video and PR","datePublished":"2023-12-08T06:27:41+00:00","dateModified":"2024-03-14T05:03:03+00:00","mainEntityOfPage":{"@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/"},"wordCount":906,"publisher":{"@id":"https:\/\/pitchpr.com.au\/#organization"},"image":{"@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png","articleSection":["Content","Public Relations","Social Media"],"inLanguage":"en-AU"},{"@type":"WebPage","@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/","url":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/","name":"Our 2024 trend predictions for social media, video and PR - Pitch Public Relations","isPartOf":{"@id":"https:\/\/pitchpr.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage"},"image":{"@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png","datePublished":"2023-12-08T06:27:41+00:00","dateModified":"2024-03-14T05:03:03+00:00","breadcrumb":{"@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#primaryimage","url":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png","contentUrl":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2023\/12\/Pitch-PR-Blog-images-9.png","width":2560,"height":1280,"caption":"A group of women standing behind a laptop and smiling."},{"@type":"BreadcrumbList","@id":"https:\/\/pitchpr.com.au\/blog\/2023\/12\/08\/our-2024-trend-predictions-for-social-media-video-and-pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/pitchpr.com.au\/"},{"@type":"ListItem","position":2,"name":"Our 2024 trend predictions for social media, video and PR"}]},{"@type":"WebSite","@id":"https:\/\/pitchpr.com.au\/#website","url":"https:\/\/pitchpr.com.au\/","name":"Pitch Public Relations","description":"Brisbane public relations, social media, content marketing agency with 100+ years media industry experience.","publisher":{"@id":"https:\/\/pitchpr.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/pitchpr.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/pitchpr.com.au\/#organization","name":"Pitch Public Relations","url":"https:\/\/pitchpr.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pitchpr.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2022\/06\/Pitch-Logo.svg","contentUrl":"https:\/\/pitchpr.com.au\/wp-content\/uploads\/2022\/06\/Pitch-Logo.svg","caption":"Pitch Public Relations"},"image":{"@id":"https:\/\/pitchpr.com.au\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/pitchpr.com.au\/#\/schema\/person\/2b2693ed7296575c51c6292ba80fe668","name":"pitch","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/pitchpr.com.au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5895bdb4e6817fe19c19b3d4c713f1968d4dc82d3f9200cc62f60cf13d5bad6b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5895bdb4e6817fe19c19b3d4c713f1968d4dc82d3f9200cc62f60cf13d5bad6b?s=96&d=mm&r=g","caption":"pitch"},"url":"https:\/\/pitchpr.com.au\/blog\/author\/pitch\/"}]}},"_links":{"self":[{"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/posts\/3892","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/comments?post=3892"}],"version-history":[{"count":16,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/posts\/3892\/revisions"}],"predecessor-version":[{"id":3909,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/posts\/3892\/revisions\/3909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/media\/3893"}],"wp:attachment":[{"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/media?parent=3892"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/categories?post=3892"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pitchpr.com.au\/api\/wp\/v2\/tags?post=3892"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}