{"id":4019,"date":"2024-08-02T14:41:52","date_gmt":"2024-08-02T04:41:52","guid":{"rendered":"https:\/\/pitchpr.com.au\/?p=4019"},"modified":"2024-08-02T14:47:58","modified_gmt":"2024-08-02T04:47:58","slug":"think-youre-a-social-media-whizz-think-again","status":"publish","type":"post","link":"https:\/\/pitchpr.com.au\/blog\/2024\/08\/02\/think-youre-a-social-media-whizz-think-again\/","title":{"rendered":"Think you\u2019re a social media whizz? Think again\u2026"},"content":{"rendered":"

So, you’ve got yourself a social media account for your business \u2013 congrats!<\/span>\u00a0<\/span><\/p>\n

You\u2019ve got plenty of ideas on what to post and can\u2019t wait to share your company with the world.<\/span>\u00a0<\/span><\/p>\n

After all, how hard can it be?<\/span>\u00a0<\/span><\/p>\n

Here at Pitch, we come across plenty of businesses that want to manage their own Facebook, LinkedIn, X or Instagram accounts.<\/span>\u00a0<\/span><\/p>\n

Their optimism is admirable, and we always support whatever decisions our clients make when it comes to content.<\/span>\u00a0<\/span><\/p>\n

But if social media really was that simple, then there wouldn\u2019t be a growing demand for skilled professionals who know what they\u2019re doing in this field.<\/span>\u00a0<\/span><\/p>\n

Newsflash: social media poses huge challenges for companies, with both opportunity for growth but also potential for pitfalls.<\/span>\u00a0<\/span><\/p>\n

While there is no right way to use it, there are plenty of wrong ways. And to avoid making mistakes that can damage your business, you need to know what you’re doing.<\/span>\u00a0<\/span><\/p>\n

Whatever the industry, it\u2019s always advisable to hire a professional if you want a professional job. Social media is no exception.<\/span>\u00a0<\/span><\/p>\n

But if you do decide to \u2018go it alone\u2019 then you should definitely take heed.<\/span>\u00a0<\/span><\/p>\n

Don\u2019t believe us?<\/span>\u00a0<\/span><\/p>\n

Check out five of the biggest social media fails the World Wide Web has ever seen.<\/span>\u00a0<\/span><\/p>\n

As these examples demonstrate, social media is not easy – and sometimes even the professionals get it wrong!<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Five epic social media fails<\/span><\/b> 👎<\/span><\/h1>\n

1. Burger King UK tweeted \u201cWomen belong in the kitchen.\u201d<\/h4>\n

Sometimes too much creativity can be a detriment instead of an asset.<\/span>\u00a0<\/span><\/p>\n

Burger King UK apparently felt confident when it highlighted International Women\u2019s Day on its social media content calendar in 2021, using the key phrase, \u201cWomen belong in the kitchen\u201d.<\/span>\u00a0<\/span><\/p>\n

The slogan was supposed to raise awareness of the lack of gender diversity in the restaurant industry and promote a new scholarship program for female employees to pursue a culinary career among the dominance of male chefs.<\/span>\u00a0<\/span><\/p>\n

Unfortunately, the team responsible left the brand\u2019s good intentions hidden in the fine print.<\/span><\/p>\n

2. <\/span>Woolworths\u2019 ANZAC Day \u201cfresh in our memories\u201d<\/span><\/b><\/h4>\n

In 2015, the supermarket giant was accused of exploiting Anzac Day and Gallipoli for financial and commercial gain after it splashed the company logo and phrase \u201cFresh in our Memories\u201d over photos of former soldiers.<\/span>\u00a0<\/span><\/p>\n

The website also invited users to create a custom profile picture and upload their own images of people affected by war. The generator then placed the words \u201cLest we forget, Anzac 1915-2015\u201d, as well as the \u201cFresh in our Memories\u201d phrase and the Woolworths\u2019 logo.<\/span>\u00a0<\/span><\/p>\n

Not surprisingly, the campaign was scrapped following strong criticisms on social media and memes that hijacked the concept.<\/span><\/p>\n

3. Aldi\u2019s not so funny animal planters<\/span><\/b><\/h4>\n

Timing and context is everything in social media – a lesson that Aldi\u2019s social media team had to learn pretty quickly in 2015.<\/span>\u00a0<\/span><\/p>\n

At a time when the supermarket was being hounded on social media by Animals Australia (and their customers) to stop selling caged eggs, Aldi posted an advert to its Facebook page highlighting some \u2018funny farmyard animal planters\u2019.<\/span>\u00a0<\/span><\/p>\n

Soon after the post went up, fans began furiously voicing their displeasure with the supermarket.<\/span>\u00a0<\/span><\/p>\n

Red faces all round.<\/span>\u00a0<\/span><\/p>\n

\u00a04. <\/span>McDonald\u2019s hashtag campaign<\/span><\/b><\/h4>\n

In 2012, fast food giant McDonald\u2019s\u202ffamously got it wrong when it attempted consumer engagement via Twitter with hashtag #McDStories.\u00a0<\/span>\u00a0<\/span><\/p>\n

The aim was to reduce the assumption about McDonald\u2019s unhealthy image and create awareness of their fresh vegetables and high-quality meat\u202fby highlighting organic farmers.<\/span>\u00a0<\/span><\/p>\n

Unfortunately for the chain, the stories shared were mostly negative and drove customers away rather than appealing to them.<\/span><\/p>\n

5. The great Russian Coca-Cola tweet<\/span><\/b><\/h4>\n

Coca-Cola\u202fsent out a tweet in 2016 with a cartoon image of Russia. The point was to demonstrate how much Russians love the soft drink.<\/span>\u00a0<\/span><\/p>\n

Sadly, the marketers used a pre-WWII map of Russia, which depicted the Russian Federation with the Crimean Peninsula in its borders.\u00a0<\/span>\u00a0<\/span><\/p>\n

The result? Very annoyed Ukrainians, and the resultant hashtag #BanCocaCola.<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

So, you’ve got yourself a social media account for your business \u2013 congrats!\u00a0 You\u2019ve got plenty of ideas on what to post and can\u2019t wait to share your company with the world.\u00a0 After all, how … Think you\u2019re a social media whizz? Think again\u2026<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":4020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nThink you\u2019re a social media whizz? 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