{"id":4065,"date":"2024-12-20T11:18:52","date_gmt":"2024-12-20T01:18:52","guid":{"rendered":"https:\/\/pitchpr.com.au\/?p=4065"},"modified":"2025-04-29T14:17:52","modified_gmt":"2025-04-29T04:17:52","slug":"top-pr-campaigns-of-2024","status":"publish","type":"post","link":"https:\/\/pitchpr.com.au\/blog\/2024\/12\/20\/top-pr-campaigns-of-2024\/","title":{"rendered":"The top PR campaigns of 2024"},"content":{"rendered":"

What a year it\u2019s been for the team at Pitch! From exciting client wins to successful campaigns, 2024 has been nothing short of inspiring. As we wrap up this year, we\u2019re turning our attention to the global stage, and looking at the top PR campaigns of 2024 that caught our eye – and set the bar.<\/span><\/p>\n

Here\u2019s a look at the campaigns we loved most this year from some of the biggest and best-known brands in the world – and the lessons we\u2019re taking with us into 2025.<\/span>\u00a0<\/span><\/p>\n

Pitch Director Stephen’s favourite: Netflix\u2019s \u201cBridgerton in Bowral\u201d<\/span><\/b>\u00a0<\/span><\/h3>\n

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For the third season of the hit Regency romance <\/span>Bridgerton<\/span><\/i>, Netflix took fans beyond the screen with an immersive experience that turned Bowral, a charming town in Southern NSW, into a living, breathing Bridgerton world. From themed menu items at local restaurants to Regency-inspired shopfronts and a garden party soir\u00e9e at Milton Park Country House with a guest appearance from the show’s lead actors, fans were fully transported into the show\u2019s universe.<\/span>\u00a0<\/span><\/p>\n

This town takeover not only generated viral buzz and over 525 press mentions- and set the stage for <\/span>Bridgerton<\/span><\/i> to become one of Netflix\u2019s top three most-watched shows ever.<\/span>\u00a0<\/span><\/p>\n

Stephen’s thoughts:<\/span><\/b>\u00a0<\/span><\/p>\n

\u201cThis campaign was a perfect example of immersive PR done right. Netflix gave fans a chance to live the fantasy while creating viral moments that captivated global audiences. It\u2019s the kind of imaginative thinking that captures media attention and drives coverage, and viewership.”<\/span>\u00a0<\/span><\/p>\n

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Senior Content Specialist, Ahreo\u2019s pick: Patagonia\u2019s \u201cWorn Wear\u201d program<\/span><\/b>\u00a0<\/span><\/h3>\n

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Clothes waste and fast fashion consumption is a huge environmental issue for our planet. Curating its reputation as a socially responsible brand, outdoor fashion retailer Patagonia addressed this issue head on \u2013 and encouraged consumers to buy and trade used gear. This campaign included workshops and social media content, positioning the brand as a leader in eco-conscious and sustainable practices, and resonating with environmentally aware consumers. There was even a custom Patagonia<\/span> Worn Wear Wagon<\/span><\/a> which went on a cross-country tour around the USA, offering to repair and restore old clothing for free!<\/span>\u00a0<\/span><\/p>\n

Ahreo\u2019s thoughts:<\/span><\/b>\u00a0<\/span><\/p>\n

\u201cThis campaign shows the power of addressing an industry issue head-on and being a champion for positive change. As an outdoor clothing and recreation brand, Patagonia knows their audience values nature and sustainability. They’ve identified an aligned issue and turned this into a media opportunity- and a chance to strengthen trust, loyalty and build long term brand equity.”<\/span>\u00a0<\/span><\/p>\n

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Social Media Assistant Lily\u2019s favourite: Apple\u2019s \u201cInnovation for all\u201d<\/span><\/b>\u00a0<\/span><\/h3>\n

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Shared ahead of the 2024 Paralympic Games in Paris, Apple\u2019s campaign showcased its accessibility features, focusing on how technology can empower individuals with disabilities. The ad shows some of the routines, training, and competitions undertaken by disabled athletes across a wide range of sports, assisted by Apple devices.\u00a0<\/span>\u00a0<\/span><\/p>\n

Lily\u2019s thoughts:<\/span><\/b>\u00a0<\/span><\/p>\n

\u201cThis campaign stood out to me for its purpose and authenticity. Apple didn\u2019t just talk about inclusivity and accessibility- it showed how their innovations improve lives. It\u2019s a reminder that PR can be a real force for good.\u201d<\/span>\u00a0<\/span><\/p>\n

Digital Lead Aislinn\u2019s pick: LEGO\u2019s \u201cBuild the Change\u201d initiative<\/span><\/b>\u00a0<\/span><\/h3>\n

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LEGO inspired creativity and hope by encouraging children and families to design solutions for a better world using LEGO bricks. The campaign included interactive online platforms and exhibitions, capturing media attention and engaging younger audiences.\u00a0<\/span>\u00a0<\/span><\/p>\n

Aislinn\u2019s thoughts:<\/span><\/b>\u00a0<\/span><\/p>\n

\u201cWhat I loved about this campaign is how it combined creativity with purpose. By inviting families to solve real-world problems with LEGO bricks, they engaged audiences through interactive experiences, while positioning themselves as a brand that empowers the next generation of problem solvers.\u201d<\/span>\u00a0<\/span><\/p>\n

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PR Manager Hannah’s pick: McDonald\u2019s \u201cHappy Meals without smiles\u201d<\/span><\/b>\u00a0<\/span><\/h3>\n

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This year, McDonald\u2019s UK removed the iconic smile from its Happy Meal boxes during Mental Health Awareness Week to encourage children to express their true emotions. The campaign, which included a short film and a QR code linking to mental health resources, sparked important family conversations about emotional wellbeing. Social media amplification played a key role, with content featuring parenting influencers sharing their own experiences.<\/span>\u00a0<\/span><\/p>\n

Hannah\u2019s thoughts:<\/span><\/b>\u00a0<\/span><\/p>\n

\u201cThe strategy behind this campaign was brilliant. By working with influencers and integrating social media content, McDonald’s not only promoted conversations but created a movement that struck a chord with families and extended its reach beyond just the physical campaign.\u201d<\/span>\u00a0<\/span><\/p>\n

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Key takeaway’s for PR professionals<\/span><\/b>\u00a0<\/span><\/h3>\n

As PR continues to evolve, the biggest wins in 2024 demonstrate how creativity, cultural relevance, and quick thinking can elevate brands to new heights.\u00a0<\/span><\/p>\n

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