The Committee for Brisbane
Social Media
Content
Building a better greater Brisbane through content-led social media management.
A fresh approach for a well-established
not-for-profit.
After more than 60 years as an influential, apolitical organisation that provides strong advocacy in creating a better greater Brisbane, The Committee for Brisbane was ready to bring in a fresh approach led by a new CEO and a more deliberate and strategic approach to communication.
Diving deep into The Committee for Brisbane’s social analytics and conducting our own research, we created a plan for social media that prioritised organic, consistent growth without blowing the budget.
Gaining traction quickly on LinkedIn, we were able to achieve incredible results and maintain these month-on-month since January 2020, leading to an expansion of ongoing our services which now includes live event content creation, photography, videography, social media advertising and strategic advice.
The results
- 300%+ organic increase in LinkedIn followers
- Social media planning & advertising
- Live event content creation & engagement management
- Video strategy & creation