Want to create video content that tells your brand’s story? Here’s how! 

Remember the days when your work meetings were always face to face? Project updates in the meeting room, team meetings in the boardroom, and casual check-ins beside someone’s desk? 

Then COVID arrived, and all of a sudden you and your colleagues were on Teams, Zoom or Google Meet all the time. Everything changed, and it changed fast! 

Now take this example and apply it to video, because that’s how quickly video has exploded into the go-to content option for today’s businesses and marketeers.  

Not convinced about using video yet? You should be! A quick look at your own social media channels shows that video is taking over on every platform, from Facebook, Instagram and LinkedIn to the up-and-coming app taking the world by storm – TikTok. 

Let’s pull out some stats to illustrate how customer demand has driven the rise of video’s popularity among consumers: 

• In 2022, more than 82 per cent of ALL consumer internet traffic will be video, which is a whopping 15 times higher than in 2017, according to Cisco 
• 78 per cent of people watch video online every week, with 55 per cent choosing to watch video content on a daily basis, according to Social Media Week 
• 91 per cent of Instagram users watch video on that platform on a weekly basis 
• Facebook Watch attracts more than 1.2 billion users every month 
• Every day more than 1 billion hours of video are watched on YouTube 

So how did this happen? Why did it become so important to create video content that tells your brand’s story? What should your video marketing strategy include and leave out? 

Take a minute to read this video marketing blog from Brisbane video agency and social media experts Pitch PR to learn: 

• Why video is central to your successful marketing strategies 
• What are the latest video trends you need to know  
• How much (or little) should you be paying for video production  
• Why authentic storytelling is the key to engagement  
• What are the do’s and don’t’s of great video content  

Your video marketing strategy 

So you want to create video content for your brand but don’t know where to get started? First take some time to consider your video marketing strategy and ask some key questions.  

Are you trying to attract new customers or followers to your brand? Do you have a product release or community event coming up that you want to promote? Or is it important to increase your brand awareness among a key set of consumers?  

Whether you’re targeting Gen Z fashionistas or launching a retirement living community, choosing a strategy that aligns with your overall business goals is the first step to delivering well executed video content. 

The video format means different things to different channels, so it’s important to identify which of these you need to tap into. Here’s a few examples: 

• Event videos presenting pre- or post-event highlights 
• Customer testimonials featuring your happy buyers
• Demonstrations which present your new product 
• Expert interviews positioning your team as industry leaders 
• Brand videos showcasing your mission or skills 

Deciding upon the most suitable type of video format will help you set the right tone – do you want to be serious or funny? Do you want to be informative, entertaining, or both?  

Storytelling 

The best video content tells authentic stories that connect with your audience.  

Want to make sure your clients understand what your business is offering? Then create video content that shows them, rather than tells them.   

Now that idea sounds simple enough because, well, it is! However putting it into practice takes time, effort, and a range of skills that can work for your brand by connecting with a Brisbane video agency like  Pitch PR.  

The Pitch PR team are storytelling experts – we’re ex-journalists, communications strategists and social media creators with a keen eye for the story and the flair to make it come alive on screen. 

Plus we have our own in-house videographer and all the equipment necessary to advise on your video marketing strategy and create video content at a cost-effective price. 

So, if you’re looking for a bespoke content creation package from a Brisbane video agency that’s tailored to your business needs and budget, contact us today.