What can a modern public relations agency offer?

Traditionally speaking, a public relations agency is known for its end-to-end media management prowess – writing stellar media releases, pitching them to relevant news contacts and achieving earned coverage for your story. They’ve also got a reputation for being the people to call when disaster strikes, so they can minimise any negative coverage your brand might encounter. 

While a public relations agency still offers all of these services, it’s a common misconception that their skillset ends there. Which, in 2022, is simply not true! 

We’ll take you through the variety of services a modern Brisbane-based public relations agency like Pitch can offer you. 

Harness the power of your social media channels 

In today’s media landscape, a strong, organic social media presence is equally as important as making headlines. When done well, your social media platforms can also create opportunities for earned media coverage.  

Did you know that in 2022, a company’s social media channels are often the first touchpoint between them and their target audience? Audiences are now turning to your Facebook or Instagram pages before heading to your website. This means you need to maintain a consistent social media presence that’s engaging, relevant and adds value to your customer – especially since the average person’s attention span is just 8.25 seconds.  

When you engage social media experts like the team at Pitch, your customers won’t want to scroll past your content. Our end-to-end social media management approach allows us to start at the beginning with a plan and strategy that is bespoke and curated to align with your brand, before handling the daily stuff you don’t have time for. Our full suite of social media services include: 

• Strategy development 
• Content creation including imagery, graphics, captions, hashtag research and scheduling 
• Paid campaign management 
• Community engagement  

• 7-day moderation 

With Pitch in your corner, you’ll never have to worry about a lacklustre social media presence that goes unnoticed.    

Content creation that is engaging and authentic 

It goes without saying that journalists and public relations specialists are content aficionados. When we’re not writing their own content, they’re consuming the work of others – so our finger is on the pulse of emerging trends, the latest news, changing algorithms and more. 

When developing catchy content for your brand it takes more than a few one-liners to woo your audience. You need a team of communications specialists that can produce clear, concise copy that is SEO-friendly and relevant to your target audience to drive real action. Here at Pitch, our clients can pick and choose from an array of written content services, such as: 

• SEO-friendly website content 
• Blogs, features and advertorials 
• Corporate communications 
• Strategic advice 
• Copywriting for print 

With video-first algorithms on the rise, some public relations agencies have recognised that content doesn’t stop with the written word and are tapping into their storytelling skills to produce engaging and authentic videos. At Pitch, we’ve got your organisation’s video production needs covered. No job is too big or too small for our in-house videographer, who can produce anything from social media highlight reels through to branding videos, piece-to-camera interviews, training videos, fly-throughs and more. And, with a team of media and communications experts at your disposal, we can provide guidance with transcripts, key messages and more. 

Marketing, SEO, branding and more! 

While this is typically not a standard offering for public relations agencies, the team at Pitch know the value of collaborating with agencies and marketing experts across different disciplines to offer a full-service solutions. We’re proud to partner with a network of like-minded professionals to offer our clients a full suite of digital marketing, SEO, branding and graphic design services. 

Our partnerships with leading marketing, SEO and branding experts allows our clients to achieve the digital marketing trifecta – earned media, owned media and paid media. We don’t believe in working in silos – so by combining our talents in public relations, social media and content production with a team of digital marketing and branding experts, our clients can receive real, measurable results. Keen to learn more about this full-service offering? Get in touch here. 

Why choose Pitch for PR, content and social media services? 

With more than 100 years’ combined experience in the media and communications industry, we have a level of industry expertise that is second to none. Whether it’s a print, digital or social media campaign, our storytelling and content-led approach ensures your brand resonates in the hearts and minds of your audience.   

The Pitch difference means our clients often stick around for the long-term, integrating us like an extension of your team! Just ask our clients who have stuck around for years on end.  

If you want to work with a Brisbane public relations agency that’s forward thinking and only has your brand’s best interests in mind, get in touch with us today!