Our 2025 social media predictions

Ready to see where social media is heading in 2025? Our team has rolled the crystal ball to predict what’s in store for the platforms, plus features and trends that will shape how we connect and engage online.  

From shifts in interactivity to a new wave of AI integrations, here’s what we’re forecasting for 2025… 

👋 TikTok Notes and Threads will fizzle out  

In the ever-changing world of social media, not every feature is here to stay. So, we’re calling it now – it’s time to say goodbye TikTok Notes and Instagram Threads.  

We predict these platforms and features will fade as users crave interactive features over plain text updates. Platforms will likely pivot towards options that make users feel like active participants, connecting with brands and contributing to their cause, rather than simply just scrolling.  

It’s out with micro-interactions and in with hands-on experiences. 

🤳 Passive scrolling is so yesterday  

While passive scrolling might still be a habit for many, we’re predicting 2025 will bring a push to disrupt it. As audiences continue to crave a sense of connection, social platforms must continue to ramp up the engagement features.  

We’re already seeing polls in Instagram captions, and the trend towards interactive, tailored content won’t stop there. Keep an eye out for the ability to interact with content through quizzes, ratings, games or features that will make scrolling feel more like an experience. This is just the start of a whole new level of interactivity and the opportunity for brands to create content that feels both personalised and inclusive – truly taking engagement up a notch. 

🤖 More AI integration on social platforms  

As AI continues to revolutionise our world, it has naturally found its place in the social media space. This year we’ve seen the introduction of AI chatbots pop up on Meta and TikTok and it’s no surprise that 2025 will bring a wealth of new AI tools our way.  

We’re anticipating AI to become more user-friendly, moving beyond just a search bar and integrating seamlessly into user’s feeds. LinkedIn, too, is also expected to introduce AI-powered features tailored for the professional audience to enhance networking and LinkedIn Learning.  

TLDR? 2025 on social media is shaping up to be all about deeper engagement, emotional connections, seamless AI integration and content that truly stands out – and we’re ready for it!