Aussie Athlete Fund

Social Media

Public Relations

Content

Empowering the next generation of Aussie athletes through social media management and PR campaigns.

Driving success through strategic PR and social media content

Aussie Athlete Fund, founded by five-time Olympian, Natalie Cook OAM OLY, is an organisation dedicated to breaking down financial barriers and supporting the next generation of Australian athletes. From its humble beginnings to achieving significant national impact, we proudly partnered with the Aussie Athlete Fund team to help young elite athletes pursue their Olympic and Paralympic dreams. 

The organisation operates using an innovative model, providing access to funding, fundraising education and mentoring to directly support athletes across Australia.  

Operating in both the competitive sports fundraising sector and the broader not-for-profit landscape, Aussie Athlete Fund faced the challenge of cutting through a crowded space to stand out. With countless organisations vying for donor attention, it was essential to create a strategy that resonated deeply with donors, sponsors and athletes alike. 

We were engaged to manage the launch of the new brand and collaborated on multiple initiatives and programs. Our goal was to shape Aussie Athlete Fund’s brand identity, expand its reach to local and national audiences, increase awareness and drive impactful fundraising outcomes.  

The results

Our work for Aussie Athlete fund achieved excellent results across a range of earned and owned channels, introducing the organisation and its objectives to the Australian sporting community. 

By developing a comprehensive strategy using compelling narratives and emotionally engaging storytelling, we helped Aussie Athlete Fund to build their fundraising efforts and garner support.  Leveraging earned media, we showcased the achievements of athletes supported by the fund, which encouraged continued athlete success and further fundraising efforts. By building a genuine connection with supporters, we helped the Aussie Athlete Fund achieve local, national and global success for its athletes while establishing a strong presence in the competitive fundraising landscape.  

Media coverage was obtained in news outlets including The Courier-Mail, Gold Coast Bulletin, Nine News, The Australian, Local Ipswich News, Tweed Valley Weekly, St George & Sutherland Shire Leader, Newsreel, 4BC radio and others. 

On social media, we launched Aussie Athlete Fund on Instagram, Facebook and LinkedIn, gaining around 2,500 initial followers across the platforms. Given the target audience for corporate funding, LinkedIn was an especially strong channel, while Instagram was popular with younger people, including aspiring athletes. 

  • Established the organisation’s social media and overall brand
  • Local and national media coverage
  • 7-day social media content and management
  • Ongoing storytelling and content support

Crime Stoppers Queensland

“You’ve been such a great help in getting our message out. I almost wish we’d engaged Pitch earlier. I’m really proud of what we’ve achieved together! Thanks so much for your advice and support.”

Carmen Jenkinson
Crime Stoppers Queensland CEO

Lendlease

“We are beyond grateful for all the incredible work that Pitch has done for us. Not only are they an absolute pleasure to work with but also the quality of their work is outstanding. They get the brief to perfection every single time, they understand our business and they always come up with great ideas, concepts and strategies. Nothing is too difficult for them, they just get the job done!”

Christian Rocha
Marketing Manager

The Committee for Brisbane

“No question or challenge is too hard for the team at Pitch. I value their insights and their professionalism.”

Barton Green
The Committee for Brisbane CEO

Reside Communities

“Pitch provide pragmatic and timely media and PR support to Reside Communities.”

Glen Brown
Reside Communities Co-Founder & CEO

Australian Thermal Industries

“We came across Pitch through a friend who spoke highly of their work. Since then, they’ve become an integral part of our team, helping us with everything from product branding to updating our website and managing our social media presence.

Pitch has been there for us every step of the way. From coming up with a product name, to creating copy for packaging and our website, to managing our case studies and testimonials – they’ve done it all. We like to think of them not just as a PR and marketing resource, but as an extension of our team.

We appreciate the value that Pitch brings to our business. They deliver quality work and support our business goals. We’re glad to have them in our corner.”

Aaron Hinkley
Australian Thermal Industries Co-Founder