Australian Thermal Industries

Social Media

Public Relations

Content

Ground-up brand establishment and ongoing support for fast-growing building industry solution provider.

Proof that new brands can grow quickly, in the right hands.

Australian Thermal Industries (ATI) was founded by two veterans of the construction and logistics/supply chain industries committed to developing and sourcing the best solutions for Australian builders.  

As leading builders turn to steel framing for residential construction, the challenge of finding an efficient, reliable, and cost-effective thermal break or cavity batten has been front of mind in the housing industry. 

ATI partnered with us early in their company journey recognising that, while they know the building industry like the back of their hand, fast-tracking their brand and product success was best left to an agency with proven experience. 

The successful launch of ATI and its innovative Cavi-Break Strip showcases our in-depth understanding of branding, B2B and B2C product marketing, and of course exceptional storytelling.  

The results

Leading retailers are just the beginning for this innovative building start-up.

ATI partnered with us early in their company journey recognising that, while they know the building industry like the back of their hand, fast-tracking their brand and product success was best left to an agency with proven experience. 

“Our research found that builders wanted an alternative thermal break system or cavity batten solution that was less compressible, easier to install and more cost-effective than current options on the market,” ATI Co-Founder Aaron Hinkley told us, when we first asked about the company’s ‘why’.  

Of course, when it came time to discuss ATI’s ‘how’, the forward-thinking duo already had proven, tested prototypes of their first product – the Cavi-Break Strip.  

From an eye-catching logo design to a user-friendly website with copy crafted to catch the attention of the ‘big players’, we set out to put ATI on the map.  

Before long the product was successfully ranged with Australia’s most iconic hardware retailers. Of course, we also assisted with the complex requirements associated with nationwide ranging agreements, like polished photos and ‘how-to’ videos.  

Next came an engaging PR campaign to officially launch the Cavi-Break Strip, targeted at leading building and construction titles, which garnered a strong media response and led to industry-wide attention. 

  • Established ATI brand from the ground up 
  • Website branding, copywriting and user-experience  
  • Successful PR campaign for product launch 
  • Developed collateral for leading retailers 

Crime Stoppers Queensland

“You’ve been such a great help in getting our message out. I almost wish we’d engaged Pitch earlier. I’m really proud of what we’ve achieved together! Thanks so much for your advice and support.”

Carmen Jenkinson
Crime Stoppers Queensland CEO

Lendlease

“We are beyond grateful for all the incredible work that Pitch has done for us. Not only are they an absolute pleasure to work with but also the quality of their work is outstanding. They get the brief to perfection every single time, they understand our business and they always come up with great ideas, concepts and strategies. Nothing is too difficult for them, they just get the job done!”

Christian Rocha
Marketing Manager

The Committee for Brisbane

“No question or challenge is too hard for the team at Pitch. I value their insights and their professionalism.”

Barton Green
The Committee for Brisbane CEO

Reside Communities

“Pitch provide pragmatic and timely media and PR support to Reside Communities.”

Glen Brown
Reside Communities Co-Founder & CEO

Australian Thermal Industries

“We came across Pitch through a friend who spoke highly of their work. Since then, they’ve become an integral part of our team, helping us with everything from product branding to updating our website and managing our social media presence.

Pitch has been there for us every step of the way. From coming up with a product name, to creating copy for packaging and our website, to managing our case studies and testimonials – they’ve done it all. We like to think of them not just as a PR and marketing resource, but as an extension of our team.

We appreciate the value that Pitch brings to our business. They deliver quality work and support our business goals. We’re glad to have them in our corner.”

Aaron Hinkley
Australian Thermal Industries Co-Founder