Crime Stoppers Queensland

Social Media

Public Relations


Creating a crime-fighting partnership to improve safety and raise awareness of our community's unsung heroes.

A targeted social and public relations campaign with tangible, life-saving results.

Illegal guns wreak havoc on our local communities. With more than 250,000 illicit firearms in Australia, Crime Stoppers Queensland wanted to launch a two phase, state-wide firearms campaign that encouraged members of the public to either hand in their firearms without punishment, or anonymously report information they had about illegal guns.  

Encouraging people to hand in illicit firearms or report information they had about them is no easy feat and required a considered and tactful approach. Using a combination of media launches, press releases, curated videos and an extensive organic and paid social media campaign, more than 2,500 guns were surrendered to police, including 62 firearms of interest. 

The results

Using a multi-platform communications strategy, we helped raise awareness about illegal guns and the implications they have on our communities. 

To really drive the message home, we collaborated with key firearm stakeholders from the Queensland Police Service to produce four videos outlining the impact illegal guns can have on our communities, as well as how people can protect their identity while making a report. We also conducted media training sessions with some of the organisation’s biggest influencers – their volunteers – so they could feel confident communicating the campaign’s key messages.

Beyond this campaign, Pitch Public Relations was engaged as Crime Stoppers Queensland’s public relations and communications agency of choice. Since our partnership began in 2021, we worked with Crime Stoppers Queensland to develop a range of important community safety campaigns, as well as day to day communications and public relations support.

  • Achieved 100+ pieces of media coverage
  • 217,266 people reached via paid social campaign, 1 million impressions and 4,000+ clicks
  • 2,500+ guns surrendered to police
  • 650 firearm-related calls made to Crime Stoppers Queensland

Crime Stoppers Queensland

“You’ve been such a great help in getting our message out. I almost wish we’d engaged Pitch earlier. I’m really proud of what we’ve achieved together! Thanks so much for your advice and support.”

Carmen Jenkinson
Crime Stoppers Queensland CEO


“We are beyond grateful for all the incredible work that Pitch has done for us. Not only are they an absolute pleasure to work with but also the quality of their work is outstanding. They get the brief to perfection every single time, they understand our business and they always come up with great ideas, concepts and strategies. Nothing is too difficult for them, they just get the job done!”

Christian Rocha
Marketing Manager

The Committee for Brisbane

“No question or challenge is too hard for the team at Pitch. I value their insights and their professionalism.”

Barton Green
The Committee for Brisbane CEO

Reside Communities

“Pitch provide pragmatic and timely media and PR support to Reside Communities.”

Glen Brown
Reside Communities Co-Founder & CEO

Australian Thermal Industries

“We came across Pitch through a friend who spoke highly of their work. Since then, they’ve become an integral part of our team, helping us with everything from product branding to updating our website and managing our social media presence.

Pitch has been there for us every step of the way. From coming up with a product name, to creating copy for packaging and our website, to managing our case studies and testimonials – they’ve done it all. We like to think of them not just as a PR and marketing resource, but as an extension of our team.

We appreciate the value that Pitch brings to our business. They deliver quality work and support our business goals. We’re glad to have them in our corner.”

Aaron Hinkley
Australian Thermal Industries Co-Founder