Liven Communities
Social Media
Public Relations
Content
Launching an exciting new entrant in the land lease communities sector with a determined strategy to stand out from the pack.
Inspiring early buyers with compelling content.
Liven Communities is a new entrant in the competitive land lease property development sector with an ambitious growth target for the coming years.
The business is taking a more dynamic and light-hearted approach to the sector, using clever observations that connect with savvy audiences and inspire sharing.
Pitch was engaged to manage the launch of the new brand and the group’s first project, with the aim of reaching both local audiences and broader financial media in Australia and internationally.
Demonstrating our capability in consumer PR and corporate communications, the new brand gained widespread media attention while also achieving impressive early results on social media.
Local media impact
The announcement that Liven’s first community would be located in Hervey Bay made headlines in both major media outlets in the region – the Fraser Coast Chronicle and the Hervey Bay Advertiser.
With hundreds of registrations of interest in the first homes at Liven Beach Road, the new brand is off to a strong start with growing awareness ahead of plans to launch in other locations.
- Local, national and international media coverage
- Audience reach of more than 2M in one week
- Other content and storytelling support for new project launch
- 7-day social media content and management